Blogging With Squarespace
Learn how to blog with Squarespace to increase organic website traffic so you can grow your business and be a total hero!
Are you STILL not getting any traffic to your Squarespace website?
You spend hours crafting social media posts following all the current trends and advice and STILL…no website traffic.
You’ve spent (Or your CLIENT has spent) a lot of money to get a great website, and STILL…no website traffic.
You have been consistent on social media and your following is growing, and STILL…no website traffic.
Stop the Madness
and START doing something that actually works!
My Actual Google Search Console Performance
Time Frame: 11/2022 - 3/2024 (16 months)
Blogging Start Date: April 2023
Increase traffic to your Squarespace website by blogging with Squarespace
Attract and Engage Your Ideal Clients
Create content your ideal clients are searching for online and attract the right website visitors.
Grow Your Email List
Email marketing is still #1! Grow an asset you can consistently nurture that’s owned by YOU…not Mark Zuckerberg.
Increase Organic Website Traffic
Stop struggling to feed the social media content monster and get actual eyes on your business.
COURSE CONTENT
9 Modules
Over 4 hours of video tutorials/lessons (still counting…)
RESOURCES
Website Traffic & Email List Growth Google Sheet
Create a Brand Message and Messaging Pillars for Your Business exercise/fillable PDF
Henry Purchase’s copy-and-paste ChatGPT prompts
Content planning template
52+ Content Topic Ideas and Prompts
Done-for-you content calendar you can customize to make your own
Blog post workflow
What’s Included
INTERVIEWS WITH EXPERTS
Know your audience: the importance of a brand message for your business
Blogging for SEO
How AI is changing SEO and how we can use it to keep up and even get ahead
Keyword research
The rollout of SGE and its effect on blogging
Creating cohesive content that serves your business goals
Repurposing blog content for social media
Meet the Experts
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Heather Frechette-Crowley
ROOT MARKETING
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Henry Purchase
SEOSPACE
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Jen Liddy
JEN LIDDY COACHING AND DEVELOPMENT
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Annie Schiffmann
DOWNSTAGE MEDIA
What you’ll learn
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Why blog?
Learn why blogging is THE way to drive organic traffic to your website and why it is SO much better than Instagram (for so, so many reasons). Start tracking your website traffic to see where it is actually coming from and discover how much time you spend on Instagram.
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Know Your Audience
With my special guest Heather Frechette-Crowley of Root Marketing, get a grasp on what a brand message is (HINT: It’s NOT colors, fonts, and logos) and how to define your audience. Determine WHAT you will actually blog about.
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Keys to a Successful Blog
Learn the key concepts that are essential to a successful blog. Jen-X lays out the absolute minimum you need to do to get your blog to work for you. Good news…it’s totally manageable.
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Blogging for SEO
Featuring Henry Purchase of SEOSpace, learn about SGE and how it will potentially affect how you blog for your business, why blogging is more important than ever, and how you can use AI to help speed up your blogging process. You’ll also become less confused about keywords by the end of this module.
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Plan Your Content
Jen Liddy of Jen Liddy Coaching and Development walks you through her Umbrella Method approach to content creation, while Jen-X shows you how to create a content calendar that works for you and your blogging frequency.
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Expand Your Reach With YouTube
Discover how including YouTube videos can propel your growth. Learn Jen’s approach to creating organic content for YouTube that gets you followers AND clicks and doesn’t require ridiculous amounts of time to produce.
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Squarespace and Google Search Console
Jen walks you through setting up your blog in Squarespace the right way and how to use GSC to easily track your progress.
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Repurposing Blog Content for Social Media
Annie Schiffmann of Downstage Media shares some strategies she uses when repurposing blog content for social media. She also shares her secrets to saving time and mental anguish in your social media strategy.
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Create Your Blog Post Workflow
Having a system that works is imperative, so Jen-X provides you with the same exact blog workflow she uses to ensure she crosses all her i’s and dots all her t’s every time she publishes a blog post.
Why Should You Listen to Me?
IT’S A FAIR QUESTION
❶ Because I was feeling guilty about charging a lot to build lead-generating, prospect-converting websites that were getting no traffic.
❷ Because my OWN lead generating, prospect-converting website wasn’t getting any traffic.
❸ Because my brain was about to explode spending WAY too much time on Instagram where I mistakenly believed I would gain traction in my business.
After deciding to shift gears, break up with Instagram (the worst BF I ever had), and focus on blogging, not only did I see my website traffic increase every month, but I was feeling calmer and had more time because I wasn’t wasting it on Instagram.
Friend, I want this for you!
The definition of insanity is doing the same thing over and over and expecting a different result. Try Blogging With Squarespace and watch your website traffic (and business) grow!
Your future self is already thanking you!
(Your Future Self ↓)
1. Get on the waitlist: Get 20% off and be the first to know when the course is launched.
2. Take the course: This course can be consumed in bite-sized chunks and each module allows you to take an intentional action that moves you forward.
3. Become the hero: Watch your monthly traffic increase as you add valuable content to your website that your prospects, clients, and colleagues are searching for.
Frequently Asked Questions
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For me, once I started blogging consistently, traffic steadily increased from the start.
If you have a brand new website it may take a bit longer because you have to establish your authority with Google, but good news, you establish your authority by blogging.
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No! In fact, if you have a presence on IG, I recommend you keep your IG profile at the very least. I’ve kept mine, but I literally never post there anymore. I keep in touch with people I built relationships with and I still get the occasional follower. People go there to vet you, so keep it!
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Not at all! Blogging is your most important and impactful long-form content. It’s a FANTASTIC starting point for your social media posts and a great way to maintain consistency with your online presence.
Annie Schiffmann of Simple Social Media talks all about this in Module 8.
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Hell no! I really hate that and have been burned by that strategy myself.
This course is designed to arm you with everything you need to succeed with blogging and will continue to be updated over time.
You will have access to this content forever, so even as the course improves and the price goes up, you won’t have to pay a dime but will still benefit from the upgrades.
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Yes!
As it is right now, this course is going to give you PLENTY to work on. It’s comprehensive, meaning it BROADLY covers the topic of blogging with Squarespace to increase organic traffic to your website.
There will always be more to know and more to learn, and over time, I plan to add to this course.
That’s why it’s a good idea to buy in NOW when the price is at its lowest, because you’ll have access to it forever.
Many people want to learn more about lead generation. This course touches on that, but I foresee adding a module dedicated to this topic.
Lead generation is a complex topic that deserves a well thought-out plan.
That said, once it’s added, the price of the course will go up, but not for you if you get it now.
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Not at this time. The focus of this course is creating content to increase organic website traffic to attract your target audience.
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At this time, this course does not include any tips or advice for integrating your Podcast into your blog.
If this interests you, or if this is what you were hoping to see in this course, please email me and tell me. If there is enough interest, I will find an expert on this topic and add it!
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This course is for anyone with a Squarespace website who wants to improve their organic reach by blogging.
You can benefit from this course if you are brand new to Squarespace and/or blogging or if you’ve had a Squarespace website for some time and you’re just not getting enough website traffic.
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This course does not cover Squarespace email campaigns for 2 reasons.
1) I don’t personally recommend Squarespace as an Email Service Provider (ESP). There are so many ESPs out there that are much better AND cheaper. My favorite is ConvertKit.
2) Email marketing is a very complex subject. I see this as either being a) added to this course as an upgrade or b) a course all its own.
By buying into the Blogging With Squarespace course now you are getting the lowest price it will ever be. Adding a module for email and ESPs will take time and inflate the cost of the course.
Buy in now and have access to all future upgrades!
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I will provide some pointers, particularly about the blog overview page. But this is not a course in design.
I WILL show you what to do in Squarespace to maximize their SEO tools, improve website functionality, and increase engagement with your blog.
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Due to the digital nature of this course, it is non-refundable, so please make sure you read all of the details before you purchase, and reach out if you have any questions or concerns!
Please read the return policies here.
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All of my tutorials are in Squarespace 7.1. This is the most up-to-date version of Squarespace and comes with Fluid Engine, a super easy interface that makes everything you do in Squarespace easier IMO.
That said, Squarespace blog pages still use the Classic Editor consistent with 7.0.
If you are still using 7.0, the settings will look different.
Squarespace 7.1 is better for SEO. Friend, if you’re not on 7.1, it’s time to upgrade.
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Squarespace has used the “Classic Editor” for many years now, so if you have used Squarespace before you likely have used this editor. There is now a new editor called “Fluid Engine” (for 7.1 only).
Blog pages still use Classic Editor.
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No, this tool is not a prerequisite to blogging, but it’s helpful and if you use it regularly you will slowly get better at understanding SEO. You can get started for free.
You can get the plugin here.
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You didn’t think I’d leave you hanging, did you?
Support is in the form of questions/answers, and at this point will be submitted through this form.
In the future, this may look different, but this is how we are handling support for now.
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