Traffic Transformer
The course by Jen-X everyone is talking about!
FINALLY
The key to unlocking website traffic and TRANSFORMING your business is here!
Traffic Transformer
The course by Jen-X everyone is talking about!
FINALLY
The key to unlocking website traffic and TRANSFORMING your business is here!
If you’re…
done feeling like your Squarespace website is invisibe
frustrated by the constant pressure to churn out social media content
uneasy about your reliance on word-of-mouth referrals just to grow your business
averse to learning how to run ads AND pay for them without the assurance they will actually get you business
YOU’RE IN THE RIGHT PLACE
“I wanted to learn more about how to blog so I could increase traffic to my site and to my clients' sites.
“I now know how to write an effective blog and I understand what goes into it and feel that I can offer real value to my clients and to my own business.
“I instantly got business creating content for my clients and I felt confident providing that content. I know what I need to do write a blog that is effective.”
-Julia Montroy
SQUARESPACE WEB DESIGNER
What’s Included
COURSE CONTENT
Traffic Transformer framework
8 Modules
Over 5+ hours of video tutorials/lessons (because you don’t have 20+ free hours to watch tutorials…duh 🙄)
RESOURCES
Traffic Tracker
Mega Message Builder
Category Constructor
Prime Post Planner
Social Media Matrix
Super Scheduler
Batching Blast Blueprint
Autoblog Workflow
Downloadable Slidedecks
52+ Content Topic Ideas and Prompts
Tons of helpful links!
INTERVIEWS WITH EXPERTS
Know your audience: the importance of a brand message for your business with Heather Frechette-Crowley
Creating cohesive content that serves your business goals with Jen Liddy
Repurposing blog content for social media with Annie Figenshu
Reviving old blog posts to improve ranking and visibility with Henry Purchase
NOT TO MENTION…
Support by “Yours Truly”
YouTube swipe copy
List of words to get your audience’s ears to perk up
And more stuff to come that YOU will help inform!
Meet the Experts
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Annie Figenshu
DOWNSTAGE MEDIA
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Henry Purchase
SEOSPACE
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Heather Frechette-Crowley
ROOT MARKETING
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Jen Liddy
JEN LIDDY COACHING AND DEVELOPMENT
“Jen, Wow! Thank you for putting this material together! Module 1 has been more formative and valuable than anything I’ve done in the months since starting up. It is so valuable to my business as a whole that I can say the cost of this course has more than been recovered from the value I’ve received from just these 2 lessons! Thank You! Thank You! THANK YOU!”
-Dave Myllymaki
BUSINESS COACH
Learn the framework that gets more eyes on your business
ATTRACT YOUR IDEAL CLIENTS
Create content your ideal clients are searching for online and attract the right website visitors.
GROW YOUR EMAIL LIST
Email marketing is still #1! Grow an asset you can consistently nurture that’s owned by YOU…not Mark Zuckerberg.
GET MORE TRAFFIC
Stop struggling to feed the content beast of social media and get actual eyes on your business.
Why Should You Listen to Me?
IT’S A FAIR QUESTION
❶ Because I was feeling guilty about charging a lot to build lead-generating, prospect-converting websites that were getting no traffic.
❷ Because my OWN lead generating, prospect-converting website wasn’t getting any traffic.
❸ Because my brain was about to explode spending WAY too much time on Instagram where I mistakenly believed I would gain traction in my business.
After deciding to shift gears, break up with Instagram (the worst BF I ever had), and focus on blogging, not only did I see my website traffic increase every month, but I was feeling calmer and had more time because I wasn’t wasting it on Instagram.
Friend, I want this for you!
The definition of insanity is doing the same thing over and over and expecting a different result. Join Traffic Transformer and watch your website traffic (and business) grow!
Your path to transforming your business!
1. JOIN TRAFFIC TRANSFORMER: Join Traffic Transformer and jump right in…we’re waiting for you! You’ll have immediate access to the course and all the materials a well as improvements and updates indefinitely!
2. TAKE THE COURSE: This self-paced course allows you to take intentional action in every lesson and it’s just the right length. Hey! I know you don’t have 20+ hours to spare.
3. TRANSFORM YOUR BUSINESS: You’ll see your traffic increase in the first month and continue to steadily climb, your email list grow, and your business transform!
“We hoped for clear instruction on how to create a blog and use the tools provided to appeal to our clients and drive more site visits.
“I felt intimidated in navigating the entire process...even some of the words and terminology was confusing! I'd never done any kind of blogging but now I feel like I have a great understanding of the material and I’m able to apply the skills I learned in Traffic Transformer to make our site much more effective in terms of reaching our target audience.”
-Anna M.
BLOGGER FOR OCD THERAPIST WEBSITE
Got questions?
I've got answers!
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This is a self-paced course that includes video tutorials, proprietary resources, and helpful links to supporting articles and tools that serve as adjuncts to the main content. It also includes bonus interviews with content marketing experts. There are opportunities inside each module to provide feedback or receive email support from me.
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This course leans heavily on first defining your brand message for your business. You'll accomplish this inside the first module using the Mega Message Builder. This exercise is not only imperative to the success of your blog, but to the success of your business as a whole. The value in this module alone may warrant the cost of the entire course. With this aspect of your business clearly defined, you will be able to create content of the highest value to your target audience. Compound this with all the strategies you'll learn in this course and it's a recipe that can't fail.
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Yes! You will have access to me via email support to which I respond 2x a week. This is how support looks now, but it may change over time. If it does change, it will only get better!
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Yes! Over time this course will be updated. In fact, this is why I provide feedback opportunity inside each module. You, the student, will inform future content. I know you'll have questions and opinions, and I am all ears! You will have access to all of these updates as they're added.
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This one’s easy--forever!
When you enroll in Traffic Transformer, you get lifetime access so you can start now or start later and the course won’t be going anywhere.
But of course we hope you start sooner so you can start transforming your business now!
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Not feelin’ it? No problem!
Complete the first module in the first 7 days. If you’re experiencing buyer’s remorse and not getting what you hoped for, reach out to Jen-X with your completed Mega Message Builder from Module 1 and we’ll be happy to process a refund.
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This course is currently a little over 5 hours of video content. It's my aim to keep it as "tight" as possible and leave out any fluff so you can complete it in a timely fashion. The time you invest in the work you’ll do in this course will save you hours and hours (and hours) in your business, so I strongly suggest you commit to it and remember that you have access to me for support, so use it!
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No! Presumably you are already using Squarespace. This course will guide you through the tech of Squarespace as well as any tools used inside this course, like Canva and SEOSpace. However, there are always alternatives. If you don't want to use Canva, it's not required. If you don't want to use SEOSpace, that's not required either. That said, remember that you have access to me via email support, so if you do get stuck on tech, just ask.
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By far this was my biggest challenge as a blogger. That's why I didn't mess around—I called in an expert, Jen Liddy of Jen Liddy Coaching & Development who teaches this module herself! I've researched the best ways to batch your content and provided 3 different batching options as well as batching tips to help you determine a schedule that will work for you. The Super Scheduler inside the course will blow your mind! I show you how to quickly schedule your batches and auto-populate them into your Google Calendar.
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If you know how to talk to your friends, you can blog. Remember, people are craving authenticity, so imperfections are welcome and encouraged. This is not English class and it's not a paper you need to hand in. This is where you can and SHOULD be yourself. Inside the course I provide 4 different ways to approach writing for your blog so you can find one that you feel comfortable with.
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The Social Media Matrix helps you repurpose blog content for social media. It’s filled with suggestions for what kinds of posts you can create for whichever platform(s) you are using. The sheet imports your content plan from the Prime Post Planner making it easier for you to plan your content for social media. Additionally, Social Media Expert Annie Schiffmann of Downstage Media joins us inside the course where she gets real clear on the purpose of Social Media in your business and she makes several suggesitons for the best way to get the most out of your blog posts.
“Traffic Transformer is a great combination of instructional material with tools and templates that helped me take action. Jen is personable and warm and never talks down to those of us taking her course - she is empathetic and understanding. She is one of us!”
-Wendy Maldonado
MARKETING CONSULTANT & COPYWRITER