Jennifer Barden
Squarespace Expert | Traffic Transformer Course Creator
Many Squarespace users feel defeated because their websites don’t attract and engage website visitors.
Jen builds Squarespace websites that attract and engage your target audience and support your business’s growth.
Jen shares her secrets for effective Squarespace website design and strategy in her blog and on her YouTube channel so that DIYers and Squarespace Website Designers can learn how to build Squarespace websites that attract and engage their target audience so they can grow their businesses.
As Featured In…
Recent Blog Posts
Does a money brag build real trust? Explore why standalone revenue claims on LinkedIn spark doubt, and why focusing on customer transformation matters more.
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
After years of avoiding social media, I'm giving LinkedIn a try. Here's what changed, what I can't stand online, and how I'll approach it differently.
Create a CSS speech bubble in Squarespace using custom CSS. Learn how to style, position, and use speech bubbles to improve layout and reduce clutter.
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
Embed Facebook reviews on your Squarespace site with the Common Ninja widget to showcase testimonials, build trust, boost credibility, and engage visitors.
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Learn how to add a Common Ninja before and after image slider in Squarespace to showcase transformations and visually engage visitors on your website.
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
Learn how to create and embed a Logo slider Squarespace website using the Common Ninja Widget, customize settings, and match your branding for a clean display.
Learn how local SEO in New Hampshire helps you show up in searches, how local intent works, who benefits most, and the key role of a website's location page.
Learn how to add a Google review widget to Squarespace using Common Ninja. Follow this guide to embed reviews, customize designs, and grow your social proof.
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.
Learn what a website sidebar is, where it works best, and how Squarespace users can easily add a functional sidebar to support blogs and long-form content.
Writing website content works best when it’s focused on clarity. Learn what to include, what to leave out, and where long-form content actually belongs.
Learn how to add a subheading to a Squarespace list section using a simple custom CSS workaround that keeps your layout clean and responsive.
Website Content Strategy explained clearly—what it is, why websites feel confusing without it, and how strategy guides content, design, and SEO.
Stand out online. Learn how to make your website memorable to your website visitors with a clear message, strong sidebar, and consistent, valuable content.
Align your website copy, blog categories, lead generators, and email content with a clear brand message—the guardrails that keep your marketing consistent and effective.
Not all Squarespace website pages are equal. Learn which pages to optimize first for SEO and AI visibility, plus simple ways to improve performance.
Should Squarespace users start with keywords or content? Learn when to plan content first, when to focus on keywords, and how AI search changes the equation.
Learn what kind of blog content works best for your Squarespace website. Tips for eCommerce, local, and service-based businesses to improve SEO visibility and get more clicks.
Increase traffic to your Squarespace website with SEO-focused blogging. Understand why visibility in Google and AI search matters and how it connects to getting more clicks.
Learn why nurturing your email list matters and practical ways to keep your audience engaged, connected, and ready to take the next step.
Learn how to use your blog to grow your email list by building a resource hub, adding lead generators, and rethinking CTAs for your audience.
Discover the 3 things you need to grow your email list and build an asset of future customers who actually want to hear from you—no algorithm required.
Easily set a different border color for all buttons on your Squarespace website when you want your border color to be different from your text color using CSS.
Learn why Kit email is my favorite email service provider for email marketing, what makes it stand out, and whether it’s the right choice for your business.
Blogging With Squarespace
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Learn what kind of blog content works best for your Squarespace website. Tips for eCommerce, local, and service-based businesses to improve SEO visibility and get more clicks.
Learn how to use your blog to grow your email list by building a resource hub, adding lead generators, and rethinking CTAs for your audience.
Not sure what to blog about for your business? Learn how your brand message can help you decide what to blog about—and attract the right audience.
Use YouTube tutorials to rank higher in Google and bypass AI snippets. Get real clicks, improve visibility, and drive traffic straight to your channel.
Writing content for Natural Language Processing (NLP) helps search engines understand and rank your content more effectively. This guide covers practical strategies to create clear, structured, and AI-friendly writing that improves visibility and engagement.
Learn how to write conversational content that ranks by making your writing natural, engaging, and AI-friendly. Get tips for SEO and voice search success.
Learn how to structure your content for Google featured snippets. This blogger’s guide breaks down tips with examples of lists, tables, and concise paragraphs.
Strong optimization helps your blog remain visible—not just to readers but to AI tools. Here’s how SEO continues to matter as AI tools become more prevalent.
Don't make the mistake of thinking SEO is dead. Learn how bloggers who write authentic content for humans while optimizing for AI will thrive in 2025.
Google AI Search has changed how we blog for SEO, focusing user intent and quality content. Learn how to adjust your blog strategy to keep up with AI searches.
With social media dominated by fast-scrolling and fleeting trends, blogging provides a more trustworthy and lasting way to connect with your audience. Find out how blogs offer value by addressing your audience’s pain points and positioning you as a credible authority.
Discover five key elements to include in every blog post to increase engagement and improve SEO, from attention-grabbing headlines to effective lead generators.
Here's how to find the questions your audience is asking for your blog. Learn strategies to create content your audience will love by solving their pain points.
Learn how planning and scheduling blog content can drive business growth. Learn tips to align content with business goals, manage time, and maintain consistency.
Learn about the Google Sandbox, its impact on SEO, and why consistent blogging is your best strategy to escape the sandbox so you can show up in searches.
Learn 5 strategies to show authority to search engines and get more website traffic and why blogging is the best way to improve SEO and establish authority.
Discover what SGE (Search Generative Experience) is and how it affects bloggers. Learn how this technology has changed content creation and SEO strategies.
Learn about the four types of search intent and discover why understanding search intent is crucial for bloggers to optimize content and boost engagement.
Learn how to do keyword research for blogging using SEOSpace's Keyword Research features. Learn long tail keyword research to get blog posts found in searches.
Discover more ways that ChatGPT can streamline your blogging process with these five time-saving strategies. Blog smarter not harder with ChatGPT.
Improve your Squarespace blog strategy with my favorite recommended blogging tools for 2024. Save time and optimize SEO with the same plugins and tools I use daily.
Learn 3 strategies for establishing authority in your niche and attract more customers through your blog. Position yourself as the go-to person for what you do.
Discover effective strategies to use your blog for nurturing subscribers and driving business growth. Learn tips on creating engaging content, building relationships, and turning readers into loyal customers
Effective strategies to grow your email list using your blog. Engage readers, create irresistible opt-ins, turn visitors into subscribers and paying customers.
Discover how blogging turns website visitors into paying customers. Learn the top 3 strategies to boost conversions and drive sales through effective content.
To get loyal blog followers, tell your audience how they feel. This builds trust and establishes you as an empathetic authority who can solve their problem.
The key to content marketing is to stop talking about yourself. Your audience only cares about you to the extent that you can help them solve their problem.
Explore whether having a niche is vital to the success of a Squarespace blog. Blogging strategies without niche-shaming, perfect for new businesses who blog.
Select categories for your Squarespace blog that highlight you as the expert at what you do, provide value and address your target audience's pain points.
Squarespace Tips and Tricks
Create a CSS speech bubble in Squarespace using custom CSS. Learn how to style, position, and use speech bubbles to improve layout and reduce clutter.
Embed Facebook reviews on your Squarespace site with the Common Ninja widget to showcase testimonials, build trust, boost credibility, and engage visitors.
Learn how to add a Common Ninja before and after image slider in Squarespace to showcase transformations and visually engage visitors on your website.
Learn how to create and embed a Logo slider Squarespace website using the Common Ninja Widget, customize settings, and match your branding for a clean display.
Learn how to add a Google review widget to Squarespace using Common Ninja. Follow this guide to embed reviews, customize designs, and grow your social proof.
Learn what a website sidebar is, where it works best, and how Squarespace users can easily add a functional sidebar to support blogs and long-form content.
Learn how to add a subheading to a Squarespace list section using a simple custom CSS workaround that keeps your layout clean and responsive.
Easily set a different border color for all buttons on your Squarespace website when you want your border color to be different from your text color using CSS.
Learn how to add a custom border to blog post featured images for the blog overview page of your Squarespace site using CSS. Read the post or watch me do it.
Learn how to hide the excerpt in a Squarespace summary block while keeping the “Read More” link visible with a simple CSS tweak to clean up your summary block layout.
Learn how to change the "Read More" text in a Squarespace summary block using custom CSS to create a more engaging, on-brand experience for your visitors.
Learn how to customize the “Read More” link on your Squarespace blog overview page using a code snippet so you can choose your text to align with your content.
Learn how to change the placeholder text in your Squarespace search bar with a simple code snippet. Customize your site for a more branded user experience.
Learn how to customize the colors of digital product block buttons in Squarespace using custom CSS to match your brand style and improve your site's design.
Learn how to hide the announcement bar from a single page in Squarespace with this simple code snippet and step-by-step guide.
Learn how to add a background image to your Squarespace newsletter block using custom CSS to create a more eye-catching, on-brand sign-up form.
Learn how to easily remove blog post titles from your Squarespace overview page using custom CSS. Create a cleaner, more polished layout in just a few steps.
Learn how to add a pagination background color to your Squarespace blog posts. Follow the tutorial or written instructions to customize your blog design!
Easily change the font size of next and previous pagination text on mobile in Squarespace using custom CSS. Follow these simple steps make the text smaller.
Hide tags on a Squarespace blog post with simple CSS. Watch the YouTube tutorial or follow the step-by-step instructions to apply the code in seconds!
In this tutorial I walk you through how to add a vertical line in Squarespace using custom CSS. Follow the written steps or watch me do it in my YouTube video.
Learn about Squarespace's blogging technology including AI tools, content suggestions, and cutting-edge tech making Squarespace a great choice for bloggers.
Learn how to easily add a corner radius to list section cards in Squarespace using custom CSS. Read the tutorial or watch me do it in the YouTube video.
In this step-by-step tutorial get the custom CSS to change the color of the shopping cart icon and adjust the size and color of the cart quantity in Squarespace
Easily add and customize a stylish double border to a text block in Squarespace with custom CSS in this simple step-by-step tutorial. Code snippet included.
Follow this step-by-step guide to easily add borders to all images on a Squarespace website. Customize the custom CSS to change the colors, size, or padding.
Show Squarespace promotional pop-up images on mobile devices. This step-by-step guide shows you how to show the promotional pop-up image using custom CSS.
Learn how to set up affiliate links in Squarespace with URL mapping. This tutorial shows you how to easily create custom affiliate links you can use forever.
Learn how to use Squarespace’s SEO tools to optimize your blog posts, increase organic traffic, and help your website get found in search engine results.
Learn how to easily change the font size in your Squarespace mobile menu with Custom CSS. Watch the video or read the tutorial and get the code snippet.
CSS and Coding
Create a CSS speech bubble in Squarespace using custom CSS. Learn how to style, position, and use speech bubbles to improve layout and reduce clutter.
Learn how to add a subheading to a Squarespace list section using a simple custom CSS workaround that keeps your layout clean and responsive.
Easily set a different border color for all buttons on your Squarespace website when you want your border color to be different from your text color using CSS.
Learn how to add a custom border to blog post featured images for the blog overview page of your Squarespace site using CSS. Read the post or watch me do it.
Learn how to hide the excerpt in a Squarespace summary block while keeping the “Read More” link visible with a simple CSS tweak to clean up your summary block layout.
Learn how to change the "Read More" text in a Squarespace summary block using custom CSS to create a more engaging, on-brand experience for your visitors.
Learn how to customize the “Read More” link on your Squarespace blog overview page using a code snippet so you can choose your text to align with your content.
Learn how to change the placeholder text in your Squarespace search bar with a simple code snippet. Customize your site for a more branded user experience.
Learn how to customize the colors of digital product block buttons in Squarespace using custom CSS to match your brand style and improve your site's design.
Learn how to hide the announcement bar from a single page in Squarespace with this simple code snippet and step-by-step guide.
Learn how to add a background image to your Squarespace newsletter block using custom CSS to create a more eye-catching, on-brand sign-up form.
Learn how to easily remove blog post titles from your Squarespace overview page using custom CSS. Create a cleaner, more polished layout in just a few steps.
Learn how to add a pagination background color to your Squarespace blog posts. Follow the tutorial or written instructions to customize your blog design!
Easily change the font size of next and previous pagination text on mobile in Squarespace using custom CSS. Follow these simple steps make the text smaller.
Hide tags on a Squarespace blog post with simple CSS. Watch the YouTube tutorial or follow the step-by-step instructions to apply the code in seconds!
In this tutorial I walk you through how to add a vertical line in Squarespace using custom CSS. Follow the written steps or watch me do it in my YouTube video.
Learn how to easily add a corner radius to list section cards in Squarespace using custom CSS. Read the tutorial or watch me do it in the YouTube video.
In this step-by-step tutorial get the custom CSS to change the color of the shopping cart icon and adjust the size and color of the cart quantity in Squarespace
Easily add and customize a stylish double border to a text block in Squarespace with custom CSS in this simple step-by-step tutorial. Code snippet included.
Follow this step-by-step guide to easily add borders to all images on a Squarespace website. Customize the custom CSS to change the colors, size, or padding.
Show Squarespace promotional pop-up images on mobile devices. This step-by-step guide shows you how to show the promotional pop-up image using custom CSS.
Learn how to set up affiliate links in Squarespace with URL mapping. This tutorial shows you how to easily create custom affiliate links you can use forever.
Learn how to easily change the font size in your Squarespace mobile menu with Custom CSS. Watch the video or read the tutorial and get the code snippet.
Learn how to add an image to the mobile menu background in Squarespace with this step-by-step guide. Enhance your site's look and feel effortlessly.
Learn how to add a border to an image block in Squarespace using CSS in this step-by-step tutorial. Watch the YouTube video or follow steps in the blog post.
Use code injection to easily remove the last name field from the newsletter block in Squarespace. Simplify your signup process with this step-by-step guide.
Customize your Squarespace mobile site by using a different logo in the mobile open menu. Follow this easy step-by-step guide that includes the Custom CSS.
Learn how to add borders to images in a simple list section on your Squarespace website. Follow this easy, step-by-step guide with custom CSS tips and tricks.
Move the navigation button on the mobile menu of your Squarespace website up closer to the links using a little bit of CSS. Get the code snippet here.
Overthinking social media reactions? Discover how the Spotlight Effect holds your marketing back and how shifting the focus to your audience changes everything.