Content Marketing Portfolio
Content Marketing Portfolio
Content marketing that helps businesses attract the right audience and turn visitors into customers.
Explore my work in website messaging, email marketing, SEO, lead generation, and content strategy.
The projects below highlight my work as a content marketer and website strategist. My role often extends beyond writing copy to include messaging strategy, website wireframing, SEO, content planning, blog strategy, email marketing, lead generation, course development, and Google Business Profile optimization.
Please note: Many of the websites linked below are archived versions. Clients often update their websites after launch, so these archived copies reflect the messaging, copy, and content strategy I originally delivered.
Let’s Connect
Whether you're looking for a content marketer, content strategist, or website strategist, I'd love the opportunity to discuss how I can help your team create content that supports meaningful business growth.
Website Copy, Messaging & Wireframing
SIX FIGURE DESIGN CLUB
Website Strategy • Brand Messaging • Website Copy • Wireframe • Email Campaign • Lead Generation Strategy
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Six Figure Design Club helps Squarespace designers build profitable design businesses through coaching, education, and community.
I partnered with founder Sam Crawford to develop the messaging strategy, write the website copy, create an email campaign, and support the lead generation strategy for the club's launch. The messaging continues to be used on the live website today.
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Messaging strategy
Website copywriting
Wireframe creation
Email campaign
Lead generation strategy
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View Website Wireframe(The original wireframe I created and delivered to the client.)
"I was struggling to convey my course's value in a succinct way that led users on the correct journey. Jen provided me with all the copy, plus an email sequence that has been garnering more clicks than I ever had when trying to convey value on my own. My whole marketing funnel now feels (and actually is) complete. I am much less stressed about my approach because I'm able to strategically give people what they need to make a decision—and it's all done on autopilot."
— Sam Crawford,
Founder, Six Figure Design Club
CHRISTIE GAROFANO REAL ESTATE
Website Strategy • Website Copy • Website Wireframing • Blog Strategy • Foundational Blog Content • Lead Generation Strategy• Local SEO • Google Business Profile Optimization
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Christie Garofano is a real estate agent serving Rutland County, Vermont. She wanted a website that would establish credibility, attract local buyers and sellers, and support the growth of her business.
I developed the website messaging and copy, then created a blog strategy and four foundational blog posts to establish a framework for future content, along with lead generation, local SEO, and Google Business Profile optimization.
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Messaging strategy
Website copywriting
Blog strategy
Blog writing
Lead generation
Local SEO
Google Business Profile optimization
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"I was just starting to get some momentum in my business but was having a hard time organizing my efforts to keep that momentum flowing. Jen's knowledge, communication, and project management made the process easy from start to finish. I now have peace of mind knowing my website supports the growth of my business."
— Christie Garofano,
Realtor
GREAT SARDINIA
Brand Messaging • Slogan Development • Website Copy • Instagram Copy • Website Wireframing
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The Great Sardinia App helps visitors discover the best of Sardinia through local recommendations and insider knowledge.
I partnered with founder Ana to clarify the app's messaging and create a cohesive brand voice for the website and social media. Working alongside Ana and her Italian web designer, I developed the app's slogan, wrote the website and Instagram copy, and delivered a website wireframe that guided the site's structure and content.
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Messaging strategy
Slogan development
Website copywriting
Instagram profile copy
Website wireframe
Collaboration with an international design team
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"I was looking for someone who could help me clarify my business offer because I had a lot of content but wasn't sure how to communicate it clearly to my audience. Jen-X gave me exactly what I asked for. Everything flowed, and she overdelivered. I now feel my business is on track, and I have the same feeling I wanted my customers to have from the beginning: clarity."
— Ana Vasconcellos,
Founder, Great Sardinia App
DOOR 21 CONSULTING
Website Strategy • Website Copy • Website Wireframing
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Door 21 Consulting helps independent schools navigate leadership transitions, governance, enrollment, and strategic planning.
I partnered closely with founder Indu Chugani Singh to clarify her messaging and develop website copy that reflected the depth of her expertise while making complex consulting services easy for prospective clients to understand.
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Messaging strategy
Website copywriting
Website architecture
SEO optimization
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"The initial Google forms provided me a thought-provoking opportunity to really define my service distinctly -- that exercise helped me distinguish myself from other consultants. Let's call it professional development at its best, honestly. The questions were a form of coaching, in and of themselves.
What Jen did with my responses truly blew me away. The first draft of my site read as if it were written by a long-time expert in my field. I couldn't believe how well she had come to understand the nuances of my work and my industry.
Throughout this process, Jen taught me so much—about marketing, about language, about web design. Again, the process was a form of professional development that I never anticipated needing to learn through this process!"
— Indu Chugani Singh,
Founder, Door 21 Consulting
SEO and Content Optimization
J & J EDUCATION
SEO Audit • Technical SEO • Existing Content Optimization • SEO Coaching
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J&J Education is an award-winning university admissions consultancy that helps ambitious students gain admission to many of the world's most competitive universities. After discovering my YouTube channel, the founders reached out because many of their blog posts weren't being indexed by Google, limiting their visibility in search.
Rather than writing new content, I optimized their existing blog library for SEO. I audited every article, corrected technical and on-page SEO issues, restructured content using proper heading hierarchy, optimized images, and implemented URL redirects where needed. To ensure the improvements continued long after our engagement ended, I also created a repeatable optimization framework with documentation, swipe copy, and coaching that enabled the team to optimize future content independently.
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SEO audit
Technical SEO
Existing content optimization
On-page SEO
URL restructuring and redirects
Content hierarchy optimization
Image optimization
SEO coaching
Process documentation
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SEO Case
Study
RESULTS
Google Search Console comparison showing performance before and after SEO optimization.
Current Google Search Console performance (July 2026), demonstrating sustained organic growth.
100% of the blog posts were successfully indexed by Google after the optimization work was completed.
Organic clicks increased 45% over comparable four-month periods, from 1.84K to 2.66K.
Average Google position improved from 35 to 23.4.
Organic click-through rate increased from 0.4% to 0.7%.
As of July 2026, Google Search Console reports 5.53K clicks over the previous four months, reflecting the continued application of the SEO framework established during our engagement.
In addition to writing for clients, I regularly publish educational content on SEO, website strategy, messaging, and content marketing.
These articles demonstrate my ability to research, organize, and communicate complex marketing concepts in a way that's practical, engaging, and easy to understand. Each article is intentionally designed to support broader business goals by:
Satisfying search intent
Increasing reader engagement
Encouraging deeper site exploration
Reducing bounce rate
Building trust and authority
Generating qualified leads
Supporting long-term organic growth
Featured Articles
Effective lead magnets do more than collect email addresses—they solve a specific problem while making the next step feel both natural and worthwhile.
I create lead magnets as part of a complete conversion strategy. Each resource is supported by a dedicated landing page that removes unnecessary navigation, focuses the visitor on a single call to action, and maximizes conversions. Together, these assets are intentionally designed to:
Address a specific customer pain point
Clearly communicate the value of the resource
Demonstrate expertise before asking for a commitment
Build trust and credibility
Capture qualified leads
Featured Lead Magnets
Free Guide to Writing Effective Website Copy
A practical guide that helps business owners write clearer, more compelling website copy using the same messaging framework I use with clients.
The Ultimate List of Lead Generators
A curated collection of lead generation ideas that help businesses attract qualified prospects and grow their email lists.
5 Common Mistakes People Make on Their Websites
A quick-reference guide that helps business owners identify common website issues that reduce engagement, weaken messaging, and limit conversions.
Courses and Training
TRAFFIC TRANSFORMER
A comprehensive course that teaches business owners how to use strategic blogging to improve search visibility, attract qualified traffic, and generate leads. At the center of the course is the Traffic Transformer Framework—a content planning methodology I developed to help business owners create content that aligns with their messaging, services, and business goals, ensuring every article supports the growth of their business.
What I Created
Developed the Traffic Transformer Framework
Curriculum development
Course writing
Lesson planning
Workbook creation
Video scripting
Sales page copy
Curated and conducted expert interviews
Content strategy
Project management
HEART CENTERED WEBSITE STRATEGY KIT
A paid mini-course that helps business owners and website designers develop a clear website strategy before writing copy or beginning a redesign. Through a series of guided exercises and worksheets, students learn how to define their audience, clarify their offer, align their messaging with their business goals, and create a website that supports meaningful growth.
What I Created
Course concept and framework development
Curriculum development
Course writing
Workbook creation
Website strategy framework
Messaging strategy
Sales page copy
Content strategy
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.