The Heart-Centered Website Strategy Kit

FINALLY

A clear content strategy for your website that attracts the people you serve best so you can show up confidently and grow your business.

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Your Current Content Strategy for Your Website Isn’t Working

Or maybe you don’t even have one…

  • You've rewritten your homepage a dozen times and it still doesn’t sound right.

  • You don't want to sound salesy — but you do want people to understand what you do.

  • You're overwhelmed by what "should" go on a website and you’re tired of guessing.

Jennifer Barden course creator

You shouldn't have to piece together your website strategy from YouTube videos, random advice, and late-night Googling.

Workbooks

What’s included in your strategy kit

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GUIDED WORKBOOKS

These workbooks walk you step by step through clarifying your message, defining your purpose, and shaping a thoughtful content strategy for your website so you can stop guessing and start writing with clarity and confidence—knowing exactly what you want your website to say and why.

Canva website wireframe

CANVA WEBSITE WIREFRAME

This editable website wireframe shows you how to structure your pages so your message flows naturally and guides visitors toward action without pressure or gimmicks. You’ll know what content goes where so that building or updating your website will feel clear, intentional, and doable.

VIDEO TUTORIALS

Short, practical video tutorials led by Jen walk you through each part of the kit so you’re never left wondering how to use it or whether you’re “doing it right.” You’ll be able to move forward with confidence, supported by expert guidance—without needing expensive 1:1 services.

≅1 hour of video—totally doable without sucking up your day

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Use code HEART50 at checkout for $50 off!

$148.00
One time

JEN BARDEN


Founder | Jen-X Website Design and Strategy

I know what it’s like to feel lost in the noise online — especially when you care deeply about the work you do.

As a Gen-X designer who values clarity, honesty, and long-term strategy, I’ve helped hundreds of service-based business owners create websites that feel true to who they are and support their business growth.

You don’t need fancy tech or complex funnels. You just need clarity, structure, and a simple plan.

Use code HEART50 at checkout for $50 off!

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$148.00
One time

Who did I create this Content Strategy Kit for?

Heart-centered, service-based professionals who want a website that speaks directly to the people they serve best.

  • Coaches & consultants

  • Therapists & counselors

  • Wellness practitioners

  • Healers & holistic professionals

  • Values-driven small business owners

  • Anyone who wants a clear content strategy for their website — without the overwhelm

jen sitting cross legged on the floor holding laptop

GREAT FOR WEB DESIGNERS TOO!

Use this slam-dunk strategy for your heart-centered clients!

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book more clients, grow your email list, and nurture relationships with the people who are already looking for what you offer.

Frequently Asked Questions

  • There are 3 video tutorials, one in each lesson, totally less than 1 hour of watch time. You’re welcome. ;-)

  • The wireframe is created in Canva, so having a free Canva account is helpful but not required. A downloadable PDF version of the wireframe is included for reference.

  • This kit helps you create a strong homepage, and the same framework can also be used for services pages and sales pages.

  • No. Everything is guided, beginner-friendly, and focused on clarity — not fancy design. However, you should already know how to use your own website platform (Squarespace, WordPress, Wix, etc.).

    I don’t teach the technical side — I simply show you how to strategically lay out your website, what content to include, and where to place it for the best results.

  • No. The strategy, messaging, and homepage framework work on any platform.

  • You get lifetime access — indefinitely.

  • If you complete the Message Map within 7 days of purchase and still feel the kit isn’t a fit, email us your completed worksheet and we’re happy to issue a refund.

  • If you put your mind to it, you can have a new, strategic, effective homepage in 3 weeks, not to mention a strong brand message, clear offer, and peace of mind.

FINALLY

You can STOP floundering with your website

It’s time for a clear content strategy for your website that attracts the people you serve best so you can show up confidently and grow your business.

Use code HEART50 at checkout for $50 off!

$148.00
One time
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