How to Blog For Your Type of Business: eCommerce, Local, Service-Based
Too many Squarespace users treat blogging like a generic checklist. The truth is, your blogging strategy should reflect the type of business you run. An eCommerce store has different content needs than a local plumber, and both are different from an online coach.
In this post, you’ll learn:
Why blogging looks different for eCommerce, local service-based, and service-based businesses
The types of content each business model should prioritize
How SEO and AI searches affect your blogging approach
Practical tips for tailoring your Squarespace blog to your business type
Blogging for eCommerce Businesses
Squarespace eCommerce sites need content that builds trust and educates buyers beyond a product page. Blog posts let you answer questions, show products in context, and attract new customers searching for solutions.
Best types of content for eCommerce:
How-to guides using your products
Product comparisons and reviews
Tutorials and usage examples
Industry trends and seasonal roundups
SEO value: Target long-tail keywords tied to product use cases. Blog posts can capture search intent from people who don’t yet know your product but are searching for solutions.
FAQ
Q1: How often should I blog if I run an eCommerce site?
A1: Start with at least one post per month that answers customer questions or demonstrates product use.
Q2: Should I only blog about products I sell?
A2: IMO, Yes. Your blog should focus on the products and services you offer so the content directly supports your business goals and attracts the right audience.
Blogging for Local Service-Based Businesses
Squarespace websites for local businesses (like salons, contractors, or fitness studios) benefit from content that connects to the community. Your blog helps you show up in location-based searches and demonstrate expertise.
Best types of content for local businesses:
Local guides and resource lists
Service explainer posts
Customer stories or case studies
Seasonal or event-related content tied to your area
SEO value: Location-specific keywords help you appear in Google and AI answers for searches like “best roofing company in Portland” or “Seattle hair salon extensions.” Tools like SEOSpace even have a feature that helps you optimize for local SEO, making it easier to fine-tune posts for your city or region.
FAQ
Q1: Does local SEO matter for service providers who work in person?
A1: Yes. Local SEO ensures your content appears in searches tied to your city or region, which AI tools also factor into responses.
Q2: Should I mention my city or region in every blog post?
A2: Not in every post, but it’s smart to include local references naturally in your content and metadata.
Blogging for Service-Based Businesses (Online)
For coaches, consultants, and other online service providers using Squarespace, blogs are a way to build authority and attract leads. Your content positions you as the expert and helps potential clients understand your process.
Best types of content for service-based businesses:
Educational how-tos
Thought leadership opinion posts
Case studies or client stories
Behind-the-scenes process insights
SEO value: Niche keywords tied to expertise and problem/solution content. AI tools pull from authoritative, well-structured posts when surfacing answers.
FAQ
Q1: What if I run more than one type of business?
A1: Focus on the content model that matches your primary source of revenue and customer acquisition.
Q2: How do I show expertise without giving everything away?
A2: Share enough to demonstrate knowledge, but leave room for clients to see the value of working with you directly.
Action Tips for Squarespace Users
Here are a few practical ways to make blogging fit your business type:
Identify the top questions your customers are asking.
Match your blog format to your business model (tutorials for eCommerce, local guides for local businesses, how-tos for service providers).
Use Squarespace’s SEO fields for titles, descriptions, and headings.
Consistency matters more than publishing daily.
Consider tools like SEOSpace to make SEO setup easier directly inside Squarespace.
FAQ
Q1: How do I decide what kind of content to start with?
A1: Begin with the questions customers ask you most often, then build content that answers them.
Q2: Do I need to blog differently for SEO vs. AI?
A2: No. Blog posts written to answer clear, real-world questions tend to perform well in both Google and AI search results.
Final Thoughts
Blogging works best when matched to your business type. Squarespace makes it easy to publish, but tailoring your content is what gets clicks and builds authority.
If you’d like help creating a blogging strategy for your Squarespace site, check out my course, Traffic Transformer. It’s built to help both DIYers and designers create content that increases visibility and grows their business.
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