Squarespace and Website Strategy Blog
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Is a Money Brag Really Social Proof?
Does a money brag build real trust? Explore why standalone revenue claims on LinkedIn spark doubt, and why focusing on customer transformation matters more.
Is Your Website Really Boring? How to Go from Forgettable to Formidable
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How to Choose the Right Web Designer for Your New Hampshire Business
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
4 Pages for a Website You Think You Need But Don’t
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.
Rules for Writing Website Content: Why More Is Not Better
Writing website content works best when it’s focused on clarity. Learn what to include, what to leave out, and where long-form content actually belongs.
Website Content Strategy: What Is It and How Do I Do It?
Website Content Strategy explained clearly—what it is, why websites feel confusing without it, and how strategy guides content, design, and SEO.
How to Make Yourself Memorable to Your Website Visitors
Stand out online. Learn how to make your website memorable to your website visitors with a clear message, strong sidebar, and consistent, valuable content.
The Key Component to Aligning All Your Marketing Content
Align your website copy, blog categories, lead generators, and email content with a clear brand message—the guardrails that keep your marketing consistent and effective.
How to Blog For Your Type of Business: eCommerce, Local, Service-Based
Learn what kind of blog content works best for your Squarespace website. Tips for eCommerce, local, and service-based businesses to improve SEO visibility and get more clicks.