Squarespace and Website Strategy Blog
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Never Ever Start a Sales Email Like This
Stop wasting your sales email openings on self-introductions. Learn how to craft customer-focused first lines that hook readers and boost conversions.
There's No Such Thing as a "Simple Website"
Think a one-page site is cheaper? Think again. Discover why "simple" websites cost more than you realize and what technical strategy actually takes to rank.
AI Didn't Kill Copywriting. Generic Copywriting Did.
AI isn't going anywhere. The real reason your website copy isn't converting isn't the AI—it's a lack of strategy, structure, and real audience connection.
They Were Ready to Buy...Until They Stopped Trusting You
When customers leave without buying, it is rarely just about price. Discover how subtle marketing habits quietly erode buyer trust and how to fix them.
The Spotlight Effect and Social Media Marketing
Overthinking social media reactions? Discover how the Spotlight Effect holds your marketing back and how shifting the focus to your audience changes everything.
Is a Money Brag Really Social Proof?
Does a money brag build real trust? Explore why standalone revenue claims on LinkedIn spark doubt, and why focusing on customer transformation matters more.
Is Your Website Really Boring? How to Go from Forgettable to Formidable
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How to Choose the Right Web Designer for Your New Hampshire Business
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
4 Pages for a Website You Think You Need But Don’t
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.