Squarespace and Website Strategy Blog
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Is Your Website Really Boring? How to Go from Forgettable to Formidable
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How to Choose the Right Web Designer for Your New Hampshire Business
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
How to Embed Facebook Reviews on Squarespace
Embed Facebook reviews on your Squarespace site with the Common Ninja widget to showcase testimonials, build trust, boost credibility, and engage visitors.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
How to Add a Logo Slider to Your Squarespace Website
Learn how to create and embed a Logo slider Squarespace website using the Common Ninja Widget, customize settings, and match your branding for a clean display.
Why Local SEO Matters for New Hampshire Businesses
Learn how local SEO in New Hampshire helps you show up in searches, how local intent works, who benefits most, and the key role of a website's location page.
How to Add Google Reviews to a Squarespace Website
Learn how to add a Google review widget to Squarespace using Common Ninja. Follow this guide to embed reviews, customize designs, and grow your social proof.
4 Pages for a Website You Think You Need But Don’t
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.
What A Website Sidebar Is And How It Works On Squarespace
Learn what a website sidebar is, where it works best, and how Squarespace users can easily add a functional sidebar to support blogs and long-form content.
Website Content Strategy: What Is It and How Do I Do It?
Website Content Strategy explained clearly—what it is, why websites feel confusing without it, and how strategy guides content, design, and SEO.