Squarespace and Website Strategy Blog
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Is Structured Data Really the Secret to Local Search Visibility?
An email claimed structured data was the secret to local search results. I checked the real data and found out why that scary advice was actually wrong.
How to Know When It's Time to Ditch Your DIY Website
Is your DIY website keeping up with your business? Discover why clean design isn't enough, how to fix conversion gaps, and when it's time for strategy.
There's No Such Thing as a "Simple Website"
Think a one-page site is cheaper? Think again. Discover why "simple" websites cost more than you realize and what technical strategy actually takes to rank.
They Were Ready to Buy...Until They Stopped Trusting You
When customers leave without buying, it is rarely just about price. Discover how subtle marketing habits quietly erode buyer trust and how to fix them.
The Spotlight Effect and Social Media Marketing
Overthinking social media reactions? Discover how the Spotlight Effect holds your marketing back and how shifting the focus to your audience changes everything.
Is Your Website Really Boring? How to Go from Forgettable to Formidable
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How to Choose the Right Web Designer for Your New Hampshire Business
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
How to Embed Facebook Reviews on Squarespace
Embed Facebook reviews on your Squarespace site with the Common Ninja widget to showcase testimonials, build trust, boost credibility, and engage visitors.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
How to Add a Logo Slider to Your Squarespace Website
Learn how to create and embed a Logo slider Squarespace website using the Common Ninja Widget, customize settings, and match your branding for a clean display.