What Is the Best Way to Increase Traffic to My Squarespace Website?
Every Squarespace user — whether you’re DIYing your own site or designing for clients — wants more traffic. The question comes up again and again: What actually works?
The truth is, social media posts, paid ads, or waiting for referrals don’t create lasting results. The most reliable way to increase traffic is through SEO-focused blogging on Squarespace. And with AI tools now pulling answers directly from search engines, this approach matters more than ever.
In this post, you’ll learn:
Why SEO matters for Squarespace websites in the age of AI
How consistent blogging creates visibility and clicks
Common mistakes Squarespace site owners make when chasing traffic
Practical steps you can take to attract more visitors
Why SEO Matters for Squarespace Sites
It’s easy to assume Squarespace takes care of SEO automatically. While the platform provides tools, they don’t replace the need for content.
Search engines — and now AI tools like ChatGPT and Google’s AI Overviews — pull their answers directly from indexed pages. If you aren’t publishing new content on your site, you won’t show up in Google, and that means you won’t show up in AI search either.
No visibility in search = no visibility in AI = fewer clicks to your site.
To help with this, there are tools made just for Squarespace users. One I recommend is SEOSpace, which guides you through applying SEO best practices directly inside your site and makes the process much smoother.
FAQ
Q1: How does Squarespace handle SEO for me?
A1. Squarespace gives you features like clean code, SSL certificates, and easy title/meta fields, but it doesn’t create content for you. You still need to blog consistently.
Q2: Can I rely on AI tools alone to recommend my business?
A2: No. AI tools rely on existing indexed content. If your Squarespace site isn’t producing content that ranks, it won’t be included in AI responses.
Blogging: The Most Reliable Strategy
Blogging on Squarespace gives you a direct way to increase visibility. Each blog post adds another page to your site, giving search engines more opportunities to index your content. Regular updates signal that your website is active and trustworthy. Well-written blog posts also answer the exact questions your audience is searching for — which makes them more likely to click.
For designers, this adds extra value for clients beyond visuals. For DIYers, it’s a way to build traffic for free without relying on ads.
FAQ
Q1: Why is blogging better than social media?
A1: Social posts fade in hours or days, while blog content can bring visitors for years. It’s long-term traffic you control.
Q2: Do I need to publish weekly?
A2: Not necessarily. Even one quality post per month is better than none. The key is consistency.
Mistakes Squarespace Site Owners Make
Many site owners make common mistakes when trying to increase traffic on their Squarespace sites:
Relying too heavily on social media and assuming it will drive traffic to their website—it won’t.
Chasing keywords first, rather than writing content that answers real audience questions.
Publishing one or two posts and then giving up, expecting instant results.
Treating SEO as a one-time setup instead of an ongoing practice.
Overlooking the importance of strong headlines and meta descriptions that encourage clicks.
These missteps lead to frustration — and traffic that never arrives.
FAQ
Q1: Is keyword research a waste of time?
A1: Not at all. But it should follow your content planning, not lead it. Start with topics your audience cares about, then layer in keywords.
Q2: How long does it take to see results from blogging?
A2: Typically a few months. SEO builds over time, and consistency pays off.
Action Steps for Squarespace Users
Here’s how to get started:
Pick a realistic publishing schedule you can maintain.
Write posts around real client or customer questions.
Use Squarespace’s built-in SEO fields (titles, descriptions, headings) on every post.
Get and use SEOSpace to help guide your on-page SEO directly inside Squarespace.
Write compelling headlines and descriptions that encourage clicks.
FAQ
Q1: What if I’m not a good writer?
A1: Keep it simple. Write like you’d explain something to a client or friend. Clear is better than clever.
Q2: Do I need to hire an SEO expert?
A2: Not to get started. You can see real results just by publishing helpful blog posts and using Squarespace’s built-in tools. Tools like SEOSpace can also guide you if you want extra support.
Final Thoughts
The best way to increase traffic to your Squarespace site isn’t through shortcuts. It’s about showing up where your audience is searching — on Google and in AI results. Blogging with SEO in mind gives you consistent visibility and brings people to your website.
If you’d like help building a Squarespace blog strategy that gets results, check out my course, Traffic Transformer. It’s designed to help both DIYers and designers grow their sites through content that works.
And if you’d like a tool that makes on-page SEO easier, take a look at SEOSpace — it’s built just for Squarespace users.
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