Squarespace and Website Strategy Blog
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Which Website Pages Are Most Important to Optimize for SEO?
Not all Squarespace website pages are equal. Learn which pages to optimize first for SEO and AI visibility, plus simple ways to improve performance.
Which Comes First, Keywords or Content? Answer: It Depends
Should Squarespace users start with keywords or content? Learn when to plan content first, when to focus on keywords, and how AI search changes the equation.
What Is the Best Way to Increase Traffic to My Squarespace Website?
Increase traffic to your Squarespace website with SEO-focused blogging. Understand why visibility in Google and AI search matters and how it connects to getting more clicks.
How to Reduce the Bounce Rate of Your Squarespace Website
Learn what bounce rate is, how to find it in Squarespace and Google Analytics, and what to fix on your website to reduce the bounce rate of your Squarespace website.
How Optimizing for Voice Search Improves Your Website’s SEO
Learn how optimizing for voice search can improve your SEO, increase visibility in AI tools like Perplexity and Google AI Overviews—even without clicks.
How to Use YouTube Tutorials to Rank Higher in Google Searches
Use YouTube tutorials to rank higher in Google and bypass AI snippets. Get real clicks, improve visibility, and drive traffic straight to your channel.
How Search Engines Are Using AI to Rank Content
How do search engines rank content? AI models like RankBrain, BERT, and MUM help determine search rankings by analyzing intent, relevance, and engagement.
How to Write Conversational Content That Ranks in Search Results
Learn how to write conversational content that ranks by making your writing natural, engaging, and AI-friendly. Get tips for SEO and voice search success.
How to Rank Your Blog Using Google Featured Snippets
Learn how to structure your content for Google featured snippets. This blogger’s guide breaks down tips with examples of lists, tables, and concise paragraphs.
Are Search Engines Prioritizing Answers Instead of Keywords?
Learn how search engines are shifting their focus to prioritize user intent and answers over keywords—and what bloggers can do to adapt and stay relevant.
Can SEO Help AI Tools Like ChatGPT Find Your Blog?
Strong optimization helps your blog remain visible—not just to readers but to AI tools. Here’s how SEO continues to matter as AI tools become more prevalent.
SEO Is Not Dead: How to Blog for SEO and AI in 2025
Don't make the mistake of thinking SEO is dead. Learn how bloggers who write authentic content for humans while optimizing for AI will thrive in 2025.