Squarespace and Website Strategy Blog
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Why Meta Tag Updates Are Just a Band-Aid for Bad SEO
Meta tag tweaks are just surface quick-fixes. Learn how mobile UX, Core Web Vitals, and search intent drive actual search engine visibility and conversions.
You Got Google Traffic to Your Blog... So Why Is Nobody Subscribing?
Stop letting organic search visitors read and run. Fix layout dead-ends, streamline your sidebar, and turn casual blog readers into active subscribers today!
Is a Free AI Web Designer Really Free?
Thinking of using a free AI web designer? Before spending a weekend on it, learn what "free" really means and whether AI can actually grow your business.
Myth Busted: The Truth About AI and Stock Images Affecting Your SEO
Wondering if AI and stock photos hurt your SEO? Here is what Google says on the record, the real reason stock images fall short, and how to optimize them.
Is Structured Data Really the Secret to Local Search Visibility?
An email claimed structured data was the secret to local search results. I checked the real data and found out why that scary advice was actually wrong.
How to Know When It's Time to Ditch Your DIY Website
Is your DIY website keeping up with your business? Discover why clean design isn't enough, how to fix conversion gaps, and when it's time for strategy.
There's No Such Thing as a "Simple Website"
Think a one-page site is cheaper? Think again. Discover why "simple" websites cost more than you realize and what technical strategy actually takes to rank.
They Were Ready to Buy...Until They Stopped Trusting You
When customers leave without buying, it is rarely just about price. Discover how subtle marketing habits quietly erode buyer trust and how to fix them.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Local SEO Matters for New Hampshire Businesses
Learn how local SEO in New Hampshire helps you show up in searches, how local intent works, who benefits most, and the key role of a website's location page.
Which Website Pages Are Most Important to Optimize for SEO?
Not all Squarespace website pages are equal. Learn which pages to optimize first for SEO and AI visibility, plus simple ways to improve performance.