Jen-X is Your Strategic Squarespace Website Designer
Work with a Squarespace website designer and engagement strategist to build a website that gets traffic, encourages engagement, and grows your email list — so you can finally have a website that supports your growth.
✻ GROW YOUR EMAIL LIST
✻ GET MORE TRAFFIC
✻ IMPROVE ENGAGEMENT
You Know Your Website Is Underperforming When:
It looks great, but no one’s clicking. All design, no direction—it isn’t leading anyone to take the action you want them to take.
Your copy confuses more than it connects. You’re content doesn’t resonate with your target audience, so they aren’t inclined to engage with your business.
You’re nowhere in search results. Maybe you’ve searched for yourself—and still can’t find your site. If your business isn’t showing up for you, it’s not showing up for your next client either.
When your website isn’t getting clicks, connecting with your audience, or showing up in search, you’re not just losing visibility—you’re losing opportunities, leads, and revenue.
Connect the Dots for a High-Performing Squarespace Website
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Drive More Traffic
Get found by the right people through SEO-optimized strategy and smart Squarespace design so your target audience will know you exist.
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Improve Engagement
From layout to copy, we design your Squarespace site to keep visitors engaged—positioning you as the guide who can lead them to success and directing them toward action.
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Grow Your Email List
We'll help you create lead magnets, optimize your site for conversion, and set up smart email systems—growing your most valuable asset—a list of future customers.
A FEW BRANDS THAT TRUST JEN-X
Jennifer Barden
FOUNDER | JEN-X WEBSITE DESIGN AND STRATEGY
As a Gen-Xer who grew up without internet, I’ve seen how easy it is to get lost in all the noise online. That’s why I value long-term, authentic strategies over short-term trends and tech gimmicks.
I also understand that building a website can feel directionless — like you're piecing together a hundred disconnected ideas without a clear path forward, unsure what’s truly necessary or where to even begin.
I believe no business should have to waste time or money on a website that doesn’t deliver.
This is why at Jen-X we bring years of experience in strategy-driven design, messaging, and SEO support to help you build a site that works.
Stop settling for an underperforming website — and get a website that supports your business’s growth.
Jen-X Street Cred
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![SEOSpace's best Squarespace web designers]()
SEOSpace's "Best Squarespace Web Designers"
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![Certified StoryBrand Guide]()
Certified StoryBrand Guide since 2022
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![Circle Gold Partner]()
Circle Gold Partner
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![Content Creation Made Easy Poscast]()
Content Creation Made Easy Poscast
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![Bold Journey]()
Featured in Bold Journey
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![Featured in Canvas Rebel]()
Featured in Canvas Rebel
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![Marquis Who's Who]()
Marquis Who's Who
What Jen-X Clients Are Saying
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Brian Button, Brian Button Consulting
COACHING: BRAND MESSAGING, WEBSITE WIREFRAMING, EMAIL CAMPAIGN
“Before working with Jen I was confused and overwhelmed. As a quote ‘branding expert’ I was struggling to think strategically for my own company, which is frustrating and embarrassing. But Jen was the perfect partner in helping me achieve my goals. Jen was a kind, brilliant, accessible guide - just what I needed!”
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Ana da Costa Vasconcellos, The Great Sardinia App
BRAND MESSAGING, WEBSITE COPY, WEBSITE WIREFRAMING
“When I hired Jen-X, I was looking for someone who could help me clear my business offer. I have a lot of content but was confused about making it clear to the final user. She gave me what I asked for! Now I feel my business is ‘on track’. I myself feel the feeling I first wanted for my customers: clarity of intent.”
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Dave Myllymaki, Clearview Coaching
BLOGGING STUDENT
“Jen, Wow! Thank you for putting this material together! For me and my business it’s been more formative and valuable than anything I’ve done in the months since starting up. Module 1 alone is so valuable to my business as a whole that I can say the cost of this course has more than been recovered from the value I’ve received from just these 2 lessons! Thank You! Thank You! THANK YOU!”
Timeless Strategies to Move Your Business Forward
Services designed to engage your audience and build long-term growth.
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Expert Website Design & Wireframing
BACK TO THE FUTURE-PROOF YOUR WEBSITE
Most websites focus on looking good instead of working well. We’ll design a site with a clear purpose, a thoughtful structure, and a message that leads people somewhere — not just something that looks nice in a portfolio. Let’s build something that supports your goals and works with your platform.
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Brand Messaging, Copywriting & Email Marketing
MAGNETIC MESSAGING
Business owners often struggle to say what they do in a way that actually connects. We help you clarify your message, write it clearly, and set up email systems that support your marketing — so your audience pays attention and your efforts actually pay off.
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SEO & Blog Strategy
LET’S GET RANKED
Many Squarespace users have no clue what they need to do to show up in search results and, sadly, are often misguided, misdirected, and overcharged by SEO “experts.” Our jargon-free, strategy-first services help you get visible with a clear plan built around our flexible and affordable SEO services — so you can stop guessing and start ranking.
Wanna learn about the key component for driving website traffic? Start with Jen-X’s free class to learn how to turn your Squarespace website into a traffic-driving machine.
Popular Blog Posts
Get a Website That Supports Your Growth
1 | Identify the support you need:
With so many options—web design, messaging, email marketing, SEO strategy—we’ll help you identify and choose the right solution for your business.
2 | Work with a strategic expert:
Feel confident knowing you're in good hands as we guide you through each step — so you can stop guessing and start growing.
3 | Launch with confidence:
Whether it's a website, wireframe, email campaign, or SEO strategy, launch with a clear, strategic deliverable that aligns with your goals and gets results.
5 Common Mistakes People Make on Their Websites
Learn 5 simple things you can do RIGHT NOW to improve engagement on your website.
Small changes can make a very big difference!