Kit Email: My Favorite Tool for Growing Your Email List
Choosing an email service provider (ESP) can feel overwhelming. There are endless platforms, features you may never use, and pricing plans that make your head spin.
Many people procrastinate starting email marketing because they don’t know which tool to choose—and that’s completely normal. The good news? You don’t need the biggest, flashiest platform—you just need one that works. For me, that’s Kit. Here’s why.
Why You Need an ESP in the First Place
An ESP is the software that stores your email addresses and makes it easy—and legal—to send messages to your subscribers. It handles automation, personalization, segmentation, and compliance. Without one, you’ll quickly run into limitations and spam issues if you try to email people directly through Gmail.
If you’re brand new and already using Squarespace, you might consider trying Squarespace Campaigns. It can be an okay starting point, especially if you just want to send a simple newsletter. But long-term, I don’t recommend it.
ESPs like Kit are built specifically for email marketing—and that’s all they do. That focus means they’re easier to use, more powerful, and much better equipped to grow with your business.
And the best part? You can always download your subscriber list from Squarespace Campaigns and import it into a dedicated ESP when you’re ready to level up.
FAQ
Q1: Can I switch ESPs later if I change my mind?
A1: Yes. Most platforms make it easy to export your list and migrate it elsewhere. You don’t have to be locked in.
Q2: Is Squarespace campaigns enough for a growing business?
A2: It’s fine for sending basic newsletters, but you’ll quickly outgrow it if you want automations, segmenting, or advanced features.
The Benefits of Using Kit Email
Kit is my favorite ESP because it’s built for simplicity without sacrificing power. Here’s what makes it stand out:
Simplicity: The interface is clean, intuitive, and doesn’t overwhelm you with features you don’t need.
Automation: You can set up welcome sequences, tag subscribers, and segment your audience with ease.
Affordability: Kit is budget-friendly, especially for small lists that are just starting out.
Integrations: It pairs beautifully with your blog, lead generators, and other tools in your business.
Customer Support: Kit’s support team is responsive and genuinely helpful, making it easy to get answers when you need them.
Templates & Design: Kit provides a wide range of templates and design options, so you can send emails that look polished without starting from scratch.
Apps & Add-ons: Kit also offers useful apps that expand its functionality, giving you extra tools to tailor your email marketing to your business needs.
From my own experience, Kit takes the stress out of email marketing. Instead of getting stuck in the weeds, I can focus on delivering value to my audience.
FAQ
Q1: How does Kit compare to MailChimp?
A1: MailChimp is widely known but can feel clunky. Kit is powerful but pricier. In my opinion, Kit offers the best balance of simplicity and value.
Q2: Do I need to be tech savvy to use Kit?
A2: Not at all. Kit is designed with small business owners in mind—it’s straightforward and beginner-friendly.
When Kit Might Not Be the Right Fit
As much as I love Kit, it may not be the perfect fit for everyone. If you’re managing a massive list or need enterprise-level features, you may eventually outgrow it. That said, it’s an excellent platform for getting started and growing into advanced strategies at your own pace.
FAQ
Q1: What if my list grows beyond Kit’s capacity?
A1: You can always upgrade to a higher plan or migrate to another provider later.
Q2: Can I migrate from Kit to another platform later?
A2: Yes—just like with Squarespace Campaigns, you can export your subscribers and move them wherever you want.
Putting It Into Action
The most important thing isn’t picking the “perfect” ESP—it’s picking one and starting. Kit makes it easy to get up and running without the overwhelm, so you can focus on building relationships with your subscribers instead of battling technology.
Next Steps
Don’t let indecision keep you from growing your list. Kit is my favorite because it balances ease, affordability, and the right features to help you succeed.
👉 Want to learn how email fits into your bigger strategy? Join my free class where I’ll show you how blogging and email marketing work together to grow your audience.
👉 Or, head to my resources page to grab a lead generator freebie and start testing Kit for yourself.
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