Squarespace and Website Strategy Blog
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What Is a Brand Message and Why Do I Need One for My Business
What is a brand message, why does it matter, and how does this brand narrative shape your website copy, marketing content, and overall business clarity?
How Optimizing for Voice Search Improves Your Website’s SEO
Learn how optimizing for voice search can improve your SEO, increase visibility in AI tools like Perplexity and Google AI Overviews—even without clicks.
How Content Creators Can Prepare for the Future of AI
Learn how content creators can compete with AI. Discover strategies to stand out, protect your work, and future-proof your content strategy.
How Search Engines Are Using AI to Rank Content
How do search engines rank content? AI models like RankBrain, BERT, and MUM help determine search rankings by analyzing intent, relevance, and engagement.
Are Search Engines Prioritizing Answers Instead of Keywords?
Learn how search engines are shifting their focus to prioritize user intent and answers over keywords—and what bloggers can do to adapt and stay relevant.
Do I Need Social Media to Be Successful in My Business
Discover why blogging is a powerful, sustainable way to build an audience, drive traffic, and establish authority—without the constant hustle of social media.
Align Business Goals and Blog Content for Strategic Success
Learn how to align your business goals with your blog content by planning relevant topics and focusing on subjects that showcase your expertise in your niche.
How to Create a Lead Generation Quiz Using Interact's AI Tool
Discover why quizzes are the best lead generators and learn step-by-step how to create a lead generation quiz using Interact AI. Watch the video or read the post.
A Brand Message Will Help You Blog for Your Business
A brand message will help you blog for your business by defining your brand and your audience. This helps you create content that aligns with your business.
How I Struggled to Get Traffic to My Squarespace Website
What I learned during my struggle to get traffic to my Squarespace website and discovery that SEO is much easier to navigate than social media algorithms.
Why You Shouldn’t Put Scrolling Text in Your Website Header
Scrolling images in your website header can provide visual interest, but scrolling text is merely an unnecessary embellishment that frustrates visitors.
Optimize Your Website’s Navigation Menu—Improve Engagement
Your website's navigation menu impacts a visitor’s user experience. Here's how to optimize navigation to improve user experience and engagement with your brand.