Gold Standard Publications
Joe Rothstein is a novelist and one of the nation's leading political strategists. Joe reflects on the writing of his novels like this: “I don't need imagination to develop characters and situations in my stories. I just need to remember.” Joe wanted a website to display his novels, but mostly he wanted a place where he could continue to write and share his knowledge and passion with his readers. Jen-X Website Design and Strategy created his website and continues to serve Joe by providing blogging support.

Let’s get YOU a website to grow your business, shall we?

FEELING STUCK TRYING TO GET YOUR WEBSITE TO ACTUALLY DO SOMETHING?
So many business owners pour time and money into their website, only to feel like it’s not attracting the right clients (or any at all).
Hi, I’m Jen — a Squarespace web designer and website engagement strategist. I help businesses turn their websites into hard-working tools that bring in more traffic, more leads, and more of the right people.
👋 Want to chat about how your site could work smarter?
Learn about the framework that allowed me to quit social media and 60X my website traffic—and how I teach Squarespacers like you the same methods so you can start attracting your perfect customers to your Squarespace website starting NOW!
WEBSITE DESIGN AND WIREFRAMES
Expert website design in Squarespace—or website wireframes—that get traffic, encourage engagement, and grow your email list, giving you a future-proof foundation that supports your business’s growth.
BRAND MESSAGING, COPYWRITING, AND EMAIL CAMPAIGNS
Uncover the message at the heart of your business and bring it to life with strategic copywriting and email campaigns that create clarity, build trust, and get results.
SEO AND BLOG STRATEGY
Get found on Google with a practical SEO strategy that actually works. With the help of a Squarespace SEO expert you can stop feeling invisible and instead attract more of the right visitors—your target audience—to your Squarespace website.
Your roadmap to launching a successful blog on Squarespace that builds trust and drives traffic to your website.

This article was written by Jennifer Barden, founder of Jen-X Website Design and Strategy.
Many Squarespacers feel defeated when their websites don’t attract and engage visitors.
In my blog, I share my secrets for effective Squarespace website design and strategy so that DIYers and Squarespace Website Designers can learn tips for building Squarespace websites that attract and engage the right visitors.