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Squarespace and Website Strategy Blog

Stop floundering with your Squarespace website and instead learn to build a beautiful website that attracts the clients you serve best.

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Jennifer Barden 7/31/26 Jennifer Barden 7/31/26

The Spotlight Effect and Social Media Marketing

Overthinking social media reactions? Discover how the Spotlight Effect holds your marketing back and how shifting the focus to your audience changes everything.

Jennifer Barden 7/24/26 Jennifer Barden 7/24/26

Is a Money Brag Really Social Proof?

Does a money brag build real trust? Explore why standalone revenue claims on LinkedIn spark doubt, and why focusing on customer transformation matters more.

Jennifer Barden 7/3/26 Jennifer Barden 7/3/26

Why I'm Trying LinkedIn After Avoiding Social Media for Years

After years of avoiding social media, I'm giving LinkedIn a try. Here's what changed, what I can't stand online, and how I'll approach it differently.