Squarespace and Website Strategy Blog
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3 Essential Things You Need to Grow Your Email List
Discover the 3 things you need to grow your email list and build an asset of future customers who actually want to hear from you—no algorithm required.
Kit Email: My Favorite Tool for Growing Your Email List
Learn why Kit email is my favorite email service provider for email marketing, what makes it stand out, and whether it’s the right choice for your business.
How to Reduce the Bounce Rate of Your Squarespace Website
Learn what bounce rate is, how to find it in Squarespace and Google Analytics, and what to fix on your website to reduce the bounce rate of your Squarespace website.
How to Ask for the Sale on Your Website with Confidence
Learn exactly how to ask for the sale on your website with strong CTAs, smart placement, and strategic repetition—so your visitors always know what to do next.
How to Find Coaching Clients Without Selling Coaching
Find coaching clients by framing clear problems and outcomes, not coaching features, so your ideal buyers see exactly how you help and why it matters.
Think Like a Buyer: How to Map Your Customer Journey
Learn how to map the five stages of your customer’s journey and structure your website content to meet their needs, build trust, and guide their decisions.
What Is a Brand Message and Why Do I Need One for My Business
What is a brand message, why does it matter, and how does this brand narrative shape your website copy, marketing content, and overall business clarity?
How Optimizing for Voice Search Improves Your Website’s SEO
Learn how optimizing for voice search can improve your SEO, increase visibility in AI tools like Perplexity and Google AI Overviews—even without clicks.
How Content Creators Can Prepare for the Future of AI
Learn how content creators can compete with AI. Discover strategies to stand out, protect your work, and future-proof your content strategy.
How Search Engines Are Using AI to Rank Content
How do search engines rank content? AI models like RankBrain, BERT, and MUM help determine search rankings by analyzing intent, relevance, and engagement.
Are Search Engines Prioritizing Answers Instead of Keywords?
Learn how search engines are shifting their focus to prioritize user intent and answers over keywords—and what bloggers can do to adapt and stay relevant.
Do I Need Social Media to Be Successful in My Business
Discover why blogging is a powerful, sustainable way to build an audience, drive traffic, and establish authority—without the constant hustle of social media.