Squarespace and Website Strategy Blog
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How to Find Coaching Clients Without Selling Coaching
Find coaching clients by framing clear problems and outcomes, not coaching features, so your ideal buyers see exactly how you help and why it matters.
What Copy Should You Really Put on Your Website?
Writing website copy can feel overwhelming. Learn what to include, what to skip, and how to create strategic, high-converting content that actually works for your business.
How to Customize the 'Read More' Link in Squarespace
Learn how to customize the “Read More” link on your Squarespace blog overview page using a code snippet so you can choose your text to align with your content.
Think Like a Buyer: How to Map Your Customer Journey
Learn how to map the five stages of your customer’s journey and structure your website content to meet their needs, build trust, and guide their decisions.
What Should I Blog About for My Business’s Website?
Not sure what to blog about for your business? Learn how your brand message can help you decide what to blog about—and attract the right audience.
How to Use Your Brand Message to Guide Content Creation
Learn how to use your brand message to guide your website, social media, and blog so you can attract the right audience and stay consistent.
Is It Too Soon for a Brand Message Strategy? (Or Way Overdue?)
Learn why defining your brand message strategy is the first step to growing a strategic business—and what to do if you've skipped it until now.
What Is a Brand Message and Why Do I Need One for My Business
What is a brand message, why does it matter, and how does this brand narrative shape your website copy, marketing content, and overall business clarity?
How to Change the Text Inside the Search Bar in Squarespace
Learn how to change the placeholder text in your Squarespace search bar with a simple code snippet. Customize your site for a more branded user experience.
How to Customize the Colors of the Digital Product Block Buttons in Squarespace
Learn how to customize the colors of digital product block buttons in Squarespace using custom CSS to match your brand style and improve your site's design.
How to Hide the Announcement Bar from a Single Page in Squarespace
Learn how to hide the announcement bar from a single page in Squarespace with this simple code snippet and step-by-step guide.
How Optimizing for Voice Search Improves Your Website’s SEO
Learn how optimizing for voice search can improve your SEO, increase visibility in AI tools like Perplexity and Google AI Overviews—even without clicks.