Squarespace and Website Strategy Blog
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Write Website Copy that Stands Out: Tell Your Audience This
Learn how to write website copy that makes you stand out by clearly showing what success looks like for your customers—and what they risk by not working with you.
How to Change the "Read More" Text in a Squarespace Summary Block
Learn how to change the "Read More" text in a Squarespace summary block using custom CSS to create a more engaging, on-brand experience for your visitors.
How to Ask for the Sale on Your Website with Confidence
Learn exactly how to ask for the sale on your website with strong CTAs, smart placement, and strategic repetition—so your visitors always know what to do next.
How to Find Coaching Clients Without Selling Coaching
Find coaching clients by framing clear problems and outcomes, not coaching features, so your ideal buyers see exactly how you help and why it matters.
What Copy Should You Really Put on Your Website?
Writing website copy can feel overwhelming. Learn what to include, what to skip, and how to create strategic, high-converting content that actually works for your business.
How to Customize the 'Read More' Link in Squarespace
Learn how to customize the “Read More” link on your Squarespace blog overview page using a code snippet so you can choose your text to align with your content.
Think Like a Buyer: How to Map Your Customer Journey
Learn how to map the five stages of your customer’s journey and structure your website content to meet their needs, build trust, and guide their decisions.
What Should I Blog About for My Business’s Website?
Not sure what to blog about for your business? Learn how your brand message can help you decide what to blog about—and attract the right audience.
How to Use Your Brand Message to Guide Content Creation
Learn how to use your brand message to guide your website, social media, and blog so you can attract the right audience and stay consistent.
Is It Too Soon for a Brand Message Strategy? (Or Way Overdue?)
Learn why defining your brand message strategy is the first step to growing a strategic business—and what to do if you've skipped it until now.
What Is a Brand Message and Why Do I Need One for My Business
What is a brand message, why does it matter, and how does this brand narrative shape your website copy, marketing content, and overall business clarity?
How to Change the Text Inside the Search Bar in Squarespace
Learn how to change the placeholder text in your Squarespace search bar with a simple code snippet. Customize your site for a more branded user experience.