Squarespace and Website Strategy Blog
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Kit Email: My Favorite Tool for Growing Your Email List
Learn why Kit email is my favorite email service provider for email marketing, what makes it stand out, and whether it’s the right choice for your business.
How to Reduce the Bounce Rate of Your Squarespace Website
Learn what bounce rate is, how to find it in Squarespace and Google Analytics, and what to fix on your website to reduce the bounce rate of your Squarespace website.
How to Add a Border to Blog Post Featured Images in Squarespace
Learn how to add a custom border to blog post featured images for the blog overview page of your Squarespace site using CSS. Read the post or watch me do it.
Want a High-Converting Website? Start with the Words
Learn how to align your website copy and design to create a high-converting website that clearly communicates your message and drives action.
How to Hide the Excerpt but Keep the 'Read More' Link in a Summary Block in Squarespace
Learn how to hide the excerpt in a Squarespace summary block while keeping the “Read More” link visible with a simple CSS tweak to clean up your summary block layout.
Write Website Copy that Stands Out: Tell Your Audience This
Learn how to write website copy that makes you stand out by clearly showing what success looks like for your customers—and what they risk by not working with you.
How to Change the "Read More" Text in a Squarespace Summary Block
Learn how to change the "Read More" text in a Squarespace summary block using custom CSS to create a more engaging, on-brand experience for your visitors.
How to Ask for the Sale on Your Website with Confidence
Learn exactly how to ask for the sale on your website with strong CTAs, smart placement, and strategic repetition—so your visitors always know what to do next.
How to Find Coaching Clients Without Selling Coaching
Find coaching clients by framing clear problems and outcomes, not coaching features, so your ideal buyers see exactly how you help and why it matters.
What Copy Should You Really Put on Your Website?
Writing website copy can feel overwhelming. Learn what to include, what to skip, and how to create strategic, high-converting content that actually works for your business.
How to Customize the 'Read More' Link in Squarespace
Learn how to customize the “Read More” link on your Squarespace blog overview page using a code snippet so you can choose your text to align with your content.
Think Like a Buyer: How to Map Your Customer Journey
Learn how to map the five stages of your customer’s journey and structure your website content to meet their needs, build trust, and guide their decisions.