Squarespace and Website Strategy Blog
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Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
Why I'm Trying LinkedIn After Avoiding Social Media for Years
After years of avoiding social media, I'm giving LinkedIn a try. Here's what changed, what I can't stand online, and how I'll approach it differently.
How to Add a Speech Bubble in Squarespace with Custom CSS
Create a CSS speech bubble in Squarespace using custom CSS. Learn how to style, position, and use speech bubbles to improve layout and reduce clutter.
How to Choose the Right Web Designer for Your New Hampshire Business
Learn how to choose the right web designer for your New Hampshire business, avoid common mistakes, and invest in a website that supports long-term growth.
How to Embed Facebook Reviews on Squarespace
Embed Facebook reviews on your Squarespace site with the Common Ninja widget to showcase testimonials, build trust, boost credibility, and engage visitors.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
How to Add a Before and After Image Slider in Squarespace
Learn how to add a Common Ninja before and after image slider in Squarespace to showcase transformations and visually engage visitors on your website.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
How to Add a Logo Slider to Your Squarespace Website
Learn how to create and embed a Logo slider Squarespace website using the Common Ninja Widget, customize settings, and match your branding for a clean display.
Why Local SEO Matters for New Hampshire Businesses
Learn how local SEO in New Hampshire helps you show up in searches, how local intent works, who benefits most, and the key role of a website's location page.
How to Add Google Reviews to a Squarespace Website
Learn how to add a Google review widget to Squarespace using Common Ninja. Follow this guide to embed reviews, customize designs, and grow your social proof.
4 Pages for a Website You Think You Need But Don’t
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.