Squarespace and Website Strategy Blog
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How to Add Google Reviews to a Squarespace Website
Learn how to add a Google review widget to Squarespace using Common Ninja. Follow this guide to embed reviews, customize designs, and grow your social proof.
4 Pages for a Website You Think You Need But Don’t
Learn which common pages for a website aren’t necessary, how they affect navigation and decision-making, and where this content works more effectively.
What A Website Sidebar Is And How It Works On Squarespace
Learn what a website sidebar is, where it works best, and how Squarespace users can easily add a functional sidebar to support blogs and long-form content.
Rules for Writing Website Content: Why More Is Not Better
Writing website content works best when it’s focused on clarity. Learn what to include, what to leave out, and where long-form content actually belongs.
How to Add a Subheading to A List Section in Squarespace
Learn how to add a subheading to a Squarespace list section using a simple custom CSS workaround that keeps your layout clean and responsive.
Website Content Strategy: What Is It and How Do I Do It?
Website Content Strategy explained clearly—what it is, why websites feel confusing without it, and how strategy guides content, design, and SEO.
How to Make Yourself Memorable to Your Website Visitors
Stand out online. Learn how to make your website memorable to your website visitors with a clear message, strong sidebar, and consistent, valuable content.
The Key Component to Aligning All Your Marketing Content
Align your website copy, blog categories, lead generators, and email content with a clear brand message—the guardrails that keep your marketing consistent and effective.
Which Website Pages Are Most Important to Optimize for SEO?
Not all Squarespace website pages are equal. Learn which pages to optimize first for SEO and AI visibility, plus simple ways to improve performance.
Which Comes First, Keywords or Content? Answer: It Depends
Should Squarespace users start with keywords or content? Learn when to plan content first, when to focus on keywords, and how AI search changes the equation.
How to Blog For Your Type of Business: eCommerce, Local, Service-Based
Learn what kind of blog content works best for your Squarespace website. Tips for eCommerce, local, and service-based businesses to improve SEO visibility and get more clicks.
What Is the Best Way to Increase Traffic to My Squarespace Website?
Increase traffic to your Squarespace website with SEO-focused blogging. Understand why visibility in Google and AI search matters and how it connects to getting more clicks.