Squarespace and Website Strategy Blog
Stop floundering with your Squarespace website and instead learn to build a beautiful website that attracts the clients you serve best.
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You Don't Need a New Platform. You Need Better Strategy.
Thinking of ditching Squarespace? Hold your horses. You don't need a migration—you need a real strategy to turn your site into a high-converting engine.
You Got Google Traffic to Your Blog... So Why Is Nobody Subscribing?
Stop letting organic search visitors read and run. Fix layout dead-ends, streamline your sidebar, and turn casual blog readers into active subscribers today!
Is a Free AI Web Designer Really Free?
Thinking of using a free AI web designer? Before spending a weekend on it, learn what "free" really means and whether AI can actually grow your business.
Never Ever Start a Sales Email Like This
Stop wasting your sales email openings on self-introductions. Learn how to craft customer-focused first lines that hook readers and boost conversions.
How to Know When It's Time to Ditch Your DIY Website
Is your DIY website keeping up with your business? Discover why clean design isn't enough, how to fix conversion gaps, and when it's time for strategy.
There's No Such Thing as a "Simple Website"
Think a one-page site is cheaper? Think again. Discover why "simple" websites cost more than you realize and what technical strategy actually takes to rank.
They Were Ready to Buy...Until They Stopped Trusting You
When customers leave without buying, it is rarely just about price. Discover how subtle marketing habits quietly erode buyer trust and how to fix them.
Is Your Website Really Boring? How to Go from Forgettable to Formidable
Beautiful design won't save a boring website. If visitors forget you the second they close the browser, here is how to finally give them a reason to care.
Is Your Website a Project or an Asset?
Learn why some websites work best as one-time projects while others become long-term business assets through ongoing strategy, SEO, and continuous improvement.
How New Hampshire Businesses Can Use Blogging to Generate Leads
I created this post to target local search intent while demonstrating how strategic blogging helps attract qualified traffic, build trust, and generate leads over time.
Why Your Website Isn’t Converting: It’s Not a Design Problem
This post challenges the common assumption that design drives conversions, demonstrating my ability to simplify complex marketing concepts and reposition website strategy around messaging, buyer readiness, and content.
How to Create a Lead Generation Quiz Using Interact's AI Tool
Discover why quizzes are the best lead generators and learn step-by-step how to create a lead generation quiz using Interact AI. Watch the video or read the post.